Nelson grew up in France and Portugal, and in 2002 moved to the UK to study at Leeds Metropolitan University. It was during his years as a student that he first discovered a passion for hosting and promoting events.
After graduating in 2005, he moved to London and briefly ran his own company; Laurais Events. A position at Cancer Research UK as Area Events Manager followed, and Nelson was soon promoted to Senior Events Manager. During this time, Nelson relocated to Manchester and as part of a national role, played a key role to raise more than £3.5 million through the Race for Life and Shine events series.
In 2014 Nelson left Cancer Research UK to join CityCo and the Manchester Business Improvement District (BID), where he was Head of Events & Sponsorship until 2022 where he was responsible for a all year city wide events programme
Since joining CityCo, Nelson delivered a programme of successful, high profile events designed to drive footfall and promote Manchester as a vibrant international destination. Events such as Chinese New Year, Halloween in the City and Manchester Flower to name a few. These events have attracted millions of visitors to Manchester as well as national and international press aimed at profiling Manchester.
Nelson is also a board trustee and advisor for Manchester Jazz Festival and Beyond the Music.
He is now an events consultant and has taken on an executive role in Manchester based slow fashion brand Beaumont Organic.