I have worked for over 30 years in London advertising agencies and later in Manchester. Throughout my time in advertising I have worked on many varied client accounts, building brands, and making them profitable, relevant and famous.
Having spent many years as a copywriter in agencies, including CDP, Y&R, TBWA, & GREY where I was creative group head and board director, I later became a creative director and board director at JWT in London where I was one of 3 founding partners of Label@JWT.
Label was the first specialist advertising fashion and beauty advertising agency. Label launched Glamour magazine for Conde Nast, returned Rimmel back onto the streets of London for Coty, and teamed De Beer with the LVMH group to become not only a diamond supplier, but also a leading jewellery brand with a prominent shop on Bond St. These were just a few amongst many other fashion and beauty clients. As a freelancer I have worked with Amanda Lacy on her packaging copy.
I was creative director at TBWA in Manchester on Ghd, and more recently I was Senior Creative Director and Joint Partner at Cheetham Bell in Manchester, part of the WPP group.
In Jan 2022 I left Cheetham Bell to became joint CD and founding partner at Fashion Roundabout, an online selling platform for all things circular fashion.
I am passionate about mentoring and giving back and have been the trustee for Fashion and Wardrobe at Smart Works in Manchester for over 2 and a half years. I am also currently helping with marketing and mentoring for a new Atelier in Manchester.